School Run Parenting Tribes

‘Instagram mums’, ‘handbag dog mums’ and ‘activewear mums’ are some of the most popular new parenting tribes on the school run this year, it has emerged. Researchers who carried out a detailed study revealed there are now 11 types of parent to be found at the school gates

CLIPBOARD MUM
Swapped a high-flying career to be the PTA CEO. Stands by the gates to charm / browbeat other parents into signing up to the PTA board, to run stalls
at the school fete, to organise the cakes sales, sew school play costumes and hand over cash for charity runs. Revered and feared. Other mums run when she starts striding over

WHATSAPP MUM
Always late, always disorganised, depends on the class WhatsApp group for absolutely everything. Usually found WhatsApping at 9pm on a Sunday night to get homework which has to be handed in on Monday morning.

INSTAGRAM MUM 
Arrives polished and preened with three picture-perfect kids. Bouncy hair, dazzling megawatt smile, endless supply of enviable, fashionable new clothes. Snaps a ‘what I wore
on the school run selfie’ each day.

HANDBAG DOG MUM 
Carries a small teacup dog in a large and blinging designer bag. Dog gets more love, fuss and after-school treats than the kids.

ACTIVEWEAR MUM 
Always clad in tight Lycra and the latest mesh-panel leggings. Runs to school, jogs on the spot at drop off, and can’t wait to ‘drop and dump’ so she can get on with her
exercise regime.

CRAFT MUM
Always brings in recycling and expertly done homework craft creations. Feared at bake sales for producing handmade, perfectly iced and decorated cupcakes. Wrinkles her nose at your Tesco packed sponge cakes

SCOOTER GRANS AND GRANDADS
Heroic golden oldies who’ve swapped retirement for hardcore childcare duties so mum and dad can work. Always seen slowly making their way home laden with children’s scooters.

DRIVE-BY MUMS
Harassed and stressed, they park on the double yellow lines outside the school gates and throw the kids out of the car before roaring off. Kids always still munching on a slice of toast as they haven’t had a proper breakfast. Can either be in PJs or in work suits.

HANDBAG DOG MUM 
Carries a small teacup dog in a large and blinging designer bag. Dog gets more love, fuss and after-school treats than the kids.

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